Company: LOIC members

Deadline: September 13th

Event: October 16th

The event is sponsored and hosted by:

What is the LOIC?

The Luxembourg Open Innovation Club (LOIC) was born out of the understanding that big companies and startups/SMEs need each other. Startups/SMEs need ways to accelerate validation, market adoption and growth. On the other hand, traditional companies need to multiply their confidence in innovation by accessing new solutions, business models, etc.

In partnership with the local entrepreneurial ecosystem, we enable collaboration between startups/SMEs and big companies based in Luxembourg.

Innovation dating description

Human-Centered Design embraces all industries and sectors. It can be everywhere and it pertains to both the Digital and non-Digital world.

Corporates have well understood that using a human-centred approach to design and development brings substantial economic and social benefits for users and suppliers.

On the one hand, User Experience (UX) is all about solving problems for users (including research, ideation, prototyping/design and test phases).

On the other hand, User Interface (UI) is designing visual interfaces for interactive systems (including visual identity, visual design, interactive design and information design).

Taking into account the elements aforementioned, corporates Members classified their challenges in four topics. Startups/SMEs’ solutions should demonstrate at least one of the following topics:

Analysing users' needs
through UX research

  • Deep understanding of the users’ needs, expectations, and pain points
  • Qualitative research (interviews, observation, etc.)
Applying UX methodologies to solve

  • Co-creation with users
  • Storyboarding, personae & customer journeys
  • Prototyping
  • Making efforts on the user interface design and iterating
Testing the solutions with real users and
potential users

  • Usability and UX tests
  • Beta testing
  • Measuring the UX
  • Focused group sessions & other co-creation workshops for prototype testing
Demonstrating a strong customer-centric

  • Trainings & sensibilisation sessions to internally raise awareness
  • Moving from a product-centric approach to a customer-centric approach
  • Using the UX and Design Thinking approach for internal purposes

Both young and mature startups/SMEs are welcome to apply.

Early stage startups/SMEs should, however, already have a developed prototype/MVP of their solution. They should also be able to provide data on their market validation and have a strong team backing their project.

Startups/SMEs are committed to pitch to LOIC members coming from a wide range of sectors (e.g. finance, insurance, logistics, industry, energy, corporate services, etc) and various positions (CEO, CIO, CTO, etc).

Event format

4 challenges / 10 startups/SMEs / All LOIC members open to co-innovate

The LOIC selects innovative startups/SMEs that will pitch during the event, preceded by an inspiring keynote speaker.

Sponsored by Foyer, the event will take place at its headquarters (12, rue Léon Laval – L-3372 Leudelange, Luxembourg) and all LOIC members are invited to join.

Projected Schedule:

The expert:

5.00pm: Participants’ arrival and networking
5.20pm: Introduction speech
5.30pm: 1st Pitch session – 5 startups/SMEs x 5’
6.00pm: Open panel discussion with UX experts and attendees
6.30pm: 2nd Pitch session – 5 startups/SMEs x 5’
7.00pm: Cocktail and networking
8.30pm: Event’s closure

Photo Stéphanie Walter

With a decade of experience as User eXperience Designer, Stéphanie Walter helps her clients in the banking, healthcare, automotive and financial industry deliver successful projects to their audience, all the way from strategy to the final products and services. She is a Google Dev expert in Product Design and likes to share her passion for her work. She teaches and talks about UX design patterns, mobile UX design and a few other things like PWAs.

The Offer

This Innovation Dating is an incredible opportunity for startups/SMEs to present their solutions to the most innovative Luxembourgish companies for one night.

After the pitches, a booth will be ready for startups/SMEs to directly explore business opportunities with more than 40 Innovation Directors and UX Experts.


The applications are closed!

  • September 13th: Last day to apply
  • September 19th: Final selection – Only 10 startups/SMEs will be selected
  • October 16th: Innovating dating event*

* Please note that Startup registration is free but expenses incurred are not covered